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The Role of Relational Embeddedness in Retail Buyers' Selection of New Products
Peter Kaufman, Satish Jayachandran and Randall L. RoseVolume:
43
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162432
Date:
November, 2006
File:
PDF, 1.34 MB
english, 2006