Generic Advertising Wearout: The Case of the New York City...

Generic Advertising Wearout: The Case of the New York City Fluid Milk Campaign

Carlos Reberte, Harry M. Kaiser, John E. Lenz and Olan Forker
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Volume:
21
Language:
english
Journal:
Journal of Agricultural and Resource Economics
DOI:
10.2307/40986909
Date:
December, 1996
File:
PDF, 976 KB
english, 1996
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