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Generic Advertising Wearout: The Case of the New York City Fluid Milk Campaign
Carlos Reberte, Harry M. Kaiser, John E. Lenz and Olan ForkerVolume:
21
Language:
english
Journal:
Journal of Agricultural and Resource Economics
DOI:
10.2307/40986909
Date:
December, 1996
File:
PDF, 976 KB
english, 1996