Strengthening social marketing research: Harnessing “insight” through ethnography
Brennan, Linda, Fry, Marie-Louise, Previte, JosephineLanguage:
english
Journal:
Australasian Marketing Journal (AMJ)
DOI:
10.1016/j.ausmj.2015.10.003
Date:
November, 2015
File:
PDF, 652 KB
english, 2015