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Comparative advertising in markets where brands and comparative advertising are novel
Nye, Carolyn White, Roth, Martin S, Shimp, Terence AVolume:
39
Language:
english
Journal:
Journal of International Business Studies
DOI:
10.1057/palgrave.jibs.8400387
Date:
July, 2008
File:
PDF, 150 KB
english, 2008