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The Effects of Sample Size and the Specification of Hypotheses in the Substantiation of Superiority and Parity Claims
Wiseman, Frederick, Rabino, SamuelVolume:
2
Language:
english
Journal:
The Marketing Review
DOI:
10.1362/1469347012863835
Date:
December, 2001
File:
PDF, 166 KB
english, 2001