The Effects of Sample Size and the Specification of...

The Effects of Sample Size and the Specification of Hypotheses in the Substantiation of Superiority and Parity Claims

Wiseman, Frederick, Rabino, Samuel
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Volume:
2
Language:
english
Journal:
The Marketing Review
DOI:
10.1362/1469347012863835
Date:
December, 2001
File:
PDF, 166 KB
english, 2001
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