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Private bloggers' motivations to produce content – a gratifications theory perspective
Sepp, Marianne, Liljander, Veronica, Gummerus, JohannaVolume:
27
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2011.624532
Date:
December, 2011
File:
PDF, 329 KB
english, 2011