The reinvention and sale of J.C. Penney’s Direct Marketing...

The reinvention and sale of J.C. Penney’s Direct Marketing Services unit

Slywotzky, Adrian, Weissel, Michael
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Volume:
30
Language:
english
Journal:
Strategy & Leadership
DOI:
10.1108/10878570210414408
Date:
February, 2002
File:
PDF, 58 KB
english, 2002
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