Fundraising September 15, 2024 – October 1, 2024 About fundraising

Using Advertising Alliances for New Product Introduction:...

Using Advertising Alliances for New Product Introduction: Interactions between Product Complementarity and Promotional Strategies

Sridhar Samu, H. Shanker Krishnan and Robert E. Smith
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
63
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1252001
Date:
April, 1999
File:
PDF, 2.45 MB
english, 1999
Conversion to is in progress
Conversion to is failed