Consumer Perceptions of Comparative Price Advertisements

Consumer Perceptions of Comparative Price Advertisements

Albert J. Della Bitta, Kent B. Monroe and John M. McGinnis
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
18
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151334
Date:
November, 1981
File:
PDF, 2.05 MB
english, 1981
Conversion to is in progress
Conversion to is failed