Planning the supply of rewards with cooperative promotion...

Journal of the Operational Research Society 2015 / 7 Vol. 66; Iss. 7

Planning the supply of rewards with cooperative promotion considerations in coalition loyalty programmes management

Cao, Yuheng, Nsakanda, Aaron L, Diaby, Moustapha
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Volume:
66
Language:
english
Journal:
Journal of the Operational Research Society
DOI:
10.1057/jors.2014.81
Date:
July, 2015
File:
PDF, 263 KB
english, 2015
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