A study of the believability of the forms of puffery

A study of the believability of the forms of puffery

Haan, Perry, Berkey, Cal
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
8
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527260210162282
Date:
December, 2002
File:
PDF, 202 KB
english, 2002
Conversion to is in progress
Conversion to is failed