A Mini Case Study of Product Strategy: The Cypher Stent...

The Marketing Review 2004 / 05 Vol. 4; Iss. 2

A Mini Case Study of Product Strategy: The Cypher Stent From Cordis (A Johnson & Johnson Company)

Rankin, Scott
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Volume:
4
Language:
english
Journal:
The Marketing Review
DOI:
10.1362/1469347041569821
Date:
May, 2004
File:
PDF, 281 KB
english, 2004
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