![](/img/cover-not-exists.png)
Part 2 || [Techniques of Appraising Brand Preference and Brand Consciousness by Consumer Interviewing]: Discussion
Ralph Cassady, Jr.Volume:
6
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1246088
Date:
April, 1942
File:
PDF, 166 KB
english, 1942