A Theory of Channel Control: Revisited

Journal of Marketing 1974 / 04 Vol. 38; Iss. 1

A Theory of Channel Control: Revisited

Adel I. El-Ansary and Robert A. Robicheaux
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Volume:
38
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1250160
Date:
April, 1974
File:
PDF, 1.01 MB
english, 1974
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