Women's Role Portrayal Preferences in Advertisements: An...

Journal of Marketing 1974 / 10 Vol. 38; Iss. 4

Women's Role Portrayal Preferences in Advertisements: An Empirical Study

Lawrence H. Wortzel and John M. Frisbie
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Volume:
38
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1250390
Date:
October, 1974
File:
PDF, 1013 KB
english, 1974
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