Time and Outcome Valuation: Implications for Marketing...

Time and Outcome Valuation: Implications for Marketing Decision Making

John C. Mowen and Maryanne M. Mowen
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Volume:
55
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251956
Date:
October, 1991
File:
PDF, 358 KB
english, 1991
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