Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights
Ram Bezawada, S. Balachander, P. K. Kannan and Venkatesh ShankarVolume:
73
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/20619025
Date:
May, 2009
File:
PDF, 2.82 MB
english, 2009