Cross-Category Effects of Aisle and Display Placements: A...

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

Ram Bezawada, S. Balachander, P. K. Kannan and Venkatesh Shankar
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Volume:
73
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/20619025
Date:
May, 2009
File:
PDF, 2.82 MB
english, 2009
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