A Note on the Partitioning of a Single Product Market into...

Journal of Marketing Research 1969 / 05 Vol. 6; Iss. 2

A Note on the Partitioning of a Single Product Market into Territories of Outlets

Shiv K. Gupta and Christoph Maier-Rothe
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Volume:
6
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3149679
Date:
May, 1969
File:
PDF, 577 KB
english, 1969
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