The Role of Experience in Information Use and Decision...

The Role of Experience in Information Use and Decision Making by Marketing Managers

W. Steven Perkins and Ram C. Rao
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Volume:
27
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172546
Date:
February, 1990
File:
PDF, 1.96 MB
english, 1990
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