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What drives the market popularity of celebrities? A longitudinal analysis of consumer interest in film stars
Mathys, Juliane, Burmester, Alexa B., Clement, MichelLanguage:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2015.09.003
Date:
September, 2015
File:
PDF, 1.03 MB
english, 2015