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Consumer reactions to the merger: Understanding the role of...

Consumer reactions to the merger: Understanding the role of pre-merger brands

McLelland, Melinda Andrews, Goldsmith, Ronald, McMahon, Dave
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Volume:
21
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2014.28
Date:
November, 2014
File:
PDF, 266 KB
english, 2014
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