Basic Marketing: A Managerial Approachby E. Jerome McCarthy

Journal of Marketing 1976 / 04 Vol. 40; Iss. 1

Basic Marketing: A Managerial Approachby E. Jerome McCarthy

Review by: H. C. Barksdale
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Volume:
40
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1250686
Date:
April, 1976
File:
PDF, 213 KB
english, 1976
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