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Consideration Set Overvaluation: When Impossibly Favorable Ratings of a Set of Brands Are Observed
Frank R. Kardes, David M. Sanbonmatsu, Maria L. Cronley and David C. HoughtonVolume:
12
Year:
2002
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.2307/1480288
File:
PDF, 499 KB
english, 2002