Decomposing Influence Strategies: Argument Structure and...

Decomposing Influence Strategies: Argument Structure and Dependence as Determinants of the Effectiveness of Influence Strategies in Gaining Channel Member Compliance

Janice M. Payan and Richard G. McFarland
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Volume:
69
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30162057
Date:
July, 2005
File:
PDF, 2.17 MB
english, 2005
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