Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty
Robert W. Palmatier, Lisa K. Scheer and Jan-Benedict E. M. SteenkampVolume:
44
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162467
Date:
May, 2007
File:
PDF, 2.29 MB
english, 2007