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Customer Loyalty to Whom? Managing the Benefits and Risks...

Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty

Robert W. Palmatier, Lisa K. Scheer and Jan-Benedict E. M. Steenkamp
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Volume:
44
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162467
Date:
May, 2007
File:
PDF, 2.29 MB
english, 2007
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