An Experiment in Delphi Estimation in Marketing Decision...

Journal of Marketing Research 1974 / 11 Vol. 11; Iss. 4

An Experiment in Delphi Estimation in Marketing Decision Making

Roger J. Best
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Volume:
11
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151295
Date:
November, 1974
File:
PDF, 988 KB
english, 1974
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