The Impact of a Product-Harm Crisis on Marketing...

Marketing Science 2007 / 03-04 Vol. 26; Iss. 2

The Impact of a Product-Harm Crisis on Marketing Effectiveness

Harald Van Heerde, Kristiaan Helsen and Marnik G. Dekimpe
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Volume:
26
Language:
english
Journal:
Marketing Science
DOI:
10.2307/40057051
Date:
March, 2007
File:
PDF, 3.67 MB
english, 2007
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