QUALITY OR SACRIFICE? THE INFLUENCE OF DECISION TASK AND...

Psychological Reports 2015 / 08 Vol. 117; Iss. 1

QUALITY OR SACRIFICE? THE INFLUENCE OF DECISION TASK AND PRODUCT CHARACTERISTICS ON THE DUAL ROLE OF PRICE 1

Chang, Shin-Shin, Chang, Chung-Chau, Su, Wei-Gan
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Volume:
117
Language:
english
Journal:
Psychological Reports
DOI:
10.2466/01.pr0.117c14z3
Date:
August, 2015
File:
PDF, 697 KB
english, 2015
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