INFLUENCE OF BRAND PERSONALITY-MARKER ATTRIBUTES ON...

Psychological Reports 2010 / 06 Vol. 106; Iss. 3

INFLUENCE OF BRAND PERSONALITY-MARKER ATTRIBUTES ON PURCHASING INTENTION: THE ROLE OF EMOTIONALITY 1,2

GUIDO, GIANLUIGI, PELUSO, ALESSANDRO M., PROVENZANO, MARIAROSARIA
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Volume:
106
Language:
english
Journal:
Psychological Reports
DOI:
10.2466/pr0.106.3.737-751
Date:
June, 2010
File:
PDF, 454 KB
english, 2010
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