![](/img/cover-not-exists.png)
IMPLICIT PERSONALITY THEORY IN EVALUATION OF BRAND EXTENSIONS
FLAHERTY, KAREN E., PAPPAS, JAMES M.Volume:
86
Language:
english
Journal:
Psychological Reports
DOI:
10.2466/pr0.2000.86.3.807
Date:
June, 2000
File:
PDF, 447 KB
english, 2000