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Differences in the Spending of Husbands and Wives on Products Used by Only One Spouse
Heilman, Carrie M., Kaefer, Frederick, Ramenofsky, Samuel D.Volume:
20
Language:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/mtp1069-6679200305
Date:
July, 2012
File:
PDF, 225 KB
english, 2012