Differences in the Spending of Husbands and Wives on...

Differences in the Spending of Husbands and Wives on Products Used by Only One Spouse

Heilman, Carrie M., Kaefer, Frederick, Ramenofsky, Samuel D.
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Volume:
20
Language:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/mtp1069-6679200305
Date:
July, 2012
File:
PDF, 225 KB
english, 2012
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