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International Standardization of Channel Management and Its Behavioral and Performance Outcomes
Aviv Shoham, Maja Makovec Brencic, Vesna Virant and Ayalla RuvioVolume:
16
Year:
2008
Language:
english
Journal:
Journal of International Marketing
DOI:
10.2307/25049122
File:
PDF, 2.85 MB
english, 2008