A Comparison of Linear and Nonlinear Evaluation Process...

Journal of Marketing Research 1975 / 08 Vol. 12; Iss. 3

A Comparison of Linear and Nonlinear Evaluation Process Models

Bernard Pras and John Summers
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Volume:
12
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151225
Date:
August, 1975
File:
PDF, 267 KB
english, 1975
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