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Estimation and Testing of a Dynamic Sales Response Model with Data Aggregated over Time: Some Results for the Autoregressive Current Effects Model
Wilfried R. VanhonackerVolume:
21
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151470
Date:
November, 1984
File:
PDF, 2.02 MB
english, 1984