"Listening in" to Find and Explore New...

"Listening in" to Find and Explore New Combinations of Customer Needs

Glen L. Urban and John R. Hauser
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Volume:
68
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30161990
Date:
April, 2004
File:
PDF, 3.67 MB
english, 2004
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