A Taxonomy of Consumer Purchase Strategies in a Promotion...

Marketing Science 1991 / 05 Vol. 10; Iss. 2

A Taxonomy of Consumer Purchase Strategies in a Promotion Intensive Environment

Currim, Imran S., Schneider, Linda G.
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Volume:
10
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.10.2.91
Date:
May, 1991
File:
PDF, 1.35 MB
english, 1991
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