Social influence and green marketing: An exploratory study...

Journal of Customer Behaviour 2013 / 12 Vol. 12; Iss. 4

Social influence and green marketing: An exploratory study on Indian consumers

Khare, Arpita, Mukerjee, Sourjo, Goyal, Tanuj
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Volume:
12
Language:
english
Journal:
Journal of Customer Behaviour
DOI:
10.1362/147539213X13875568505903
Date:
December, 2013
File:
PDF, 226 KB
english, 2013
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