Moving the Better Mousetrap

Journal of Marketing 1965 / 04 Vol. 29; Iss. 1

Moving the Better Mousetrap

Review by: William A. Flinn
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Volume:
29
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1248800
Date:
April, 1965
File:
PDF, 184 KB
english, 1965
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