Reduce New Product Failures: Measure Needs As Well As...

Journal of Marketing 1973 / 07 Vol. 37; Iss. 3

Reduce New Product Failures: Measure Needs As Well As Purchase Interest

Edward M. Tauber
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Volume:
37
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1249948
Date:
July, 1973
File:
PDF, 690 KB
english, 1973
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