Relatedness, Prominence, and Constructive Sponsor...

Journal of Marketing Research 1999 / 08 Vol. 36; Iss. 3

Relatedness, Prominence, and Constructive Sponsor Identification

Gita Venkataramani Johar and Michel Tuan Pham
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Volume:
36
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3152078
Date:
August, 1999
File:
PDF, 2.13 MB
english, 1999
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