Costs and Benefits of Hard-Sell

Journal of Marketing Research 1995 / 02 Vol. 32; Iss. 1

Costs and Benefits of Hard-Sell

Wujin Chu, Eitan Gerstner and James D. Hess
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Volume:
32
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3152114
Date:
February, 1995
File:
PDF, 861 KB
english, 1995
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