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A Multilogit Model of Consumer Choice

A Multilogit Model of Consumer Choice

Michael D. Richard, Arthur W. Allaway and James A. Womack
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Volume:
2
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40469695
Date:
January, 1993
File:
PDF, 1.32 MB
english, 1993
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