Delegating Pricing Authority to the Sales Force: The...

Journal of Marketing 1979 / SPR Vol. 43; Iss. 2

Delegating Pricing Authority to the Sales Force: The Effects on Sales and Profit Performance

P. Ronald Stephenson, William L. Cron and Gary L. Frazier
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Volume:
43
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1250738
Date:
January, 1979
File:
PDF, 1.49 MB
english, 1979
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