The 'I' of the beholder: How gender differences and...

International Journal of Advertising 2011 Vol. 30; Iss. 3

The 'I' of the beholder: How gender differences and self-referencing influence charity advertising

Chang, Chun-Tuan, Lee, Yu-Kang
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Volume:
30
Year:
2011
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/IJA-30-3-447-478
File:
PDF, 788 KB
english, 2011
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