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Does Culture Matter? A Cross-Cultural Study of Executives' Choice, Decisiveness, and Risk Adjustment in International Marketing
David K. Tse, Kam-hon Lee, Ilan Vertinsky and Donald A. WehrungVolume:
52
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251635
Date:
October, 1988
File:
PDF, 642 KB
english, 1988