Masters of War: Rivals' Product Innovation and New...

Masters of War: Rivals' Product Innovation and New Advertising in Mature Product Markets

Andrea Fosfuri and Marco S. Giarratana
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Volume:
55
Language:
english
Journal:
Management Science
DOI:
10.2307/40539138
Date:
February, 2009
File:
PDF, 1.72 MB
english, 2009
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