![](/img/cover-not-exists.png)
Masters of War: Rivals' Product Innovation and New Advertising in Mature Product Markets
Andrea Fosfuri and Marco S. GiarratanaVolume:
55
Language:
english
Journal:
Management Science
DOI:
10.2307/40539138
Date:
February, 2009
File:
PDF, 1.72 MB
english, 2009