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Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
Petty, Richard E., Cacioppo, John T., Schumann, DavidVolume:
10
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/208954
Date:
September, 1983
File:
PDF, 1.49 MB
english, 1983