Meinungsführerschaft und Persuasion

Marketing: Zeitschrift für Forschung und Praxis 2001 Vol. 23; Iss. 3

Meinungsführerschaft und Persuasion

Bertram Gawronski and Hans-Peter Erb
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Volume:
23
Year:
2001
Language:
german
Journal:
Marketing: Zeitschrift für Forschung und Praxis
DOI:
10.2307/41918875
File:
PDF, 2.31 MB
german, 2001
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