Novelty, Complexity, and Importance as Causal Determinants...

Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer Behavior

Daniel H. McQuiston
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Volume:
53
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251414
Date:
April, 1989
File:
PDF, 555 KB
english, 1989
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