Influence of Commercial's Length and Position

Journal of Marketing Research 1968 / 05 Vol. 5; Iss. 2

Influence of Commercial's Length and Position

John J. Wheatley
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Volume:
5
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150028
Date:
May, 1968
File:
PDF, 772 KB
english, 1968
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